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◆ File 003 — Work5 capability areas

Work

The portfolio is organised around capability areas rather than job titles — what gets built, and the systems thinking behind it.

01

Creative Technology

Using technical systems to produce, manage, distribute, and improve creative work — making teams faster, clearer, and less dependent on manual production bottlenecks.

What that looks like

  • Web-based tools for communications workflows
  • Interactive & template-driven content
  • Browser-based media and image analysis
  • Tools that let non-technical users run technical workflows
02

Web Platforms

Practical full-stack systems for real creative, marketing, and organisational workflows — modern, content-heavy, and built to be maintained.

What that looks like

  • Next.js / React / TypeScript applications
  • Server-side and static rendering
  • Notion- and Airtable-backed content systems
  • Cloudflare Workers, D1, R2 and Vercel deployment
03

Video & Motion

Production-level video knowledge brought into digital product and web environments. Not just producing content — building repeatable creative systems around it.

What that looks like

  • Editing, producing, and creative direction
  • Motion graphics & After Effects expressions
  • Essential Graphics & video template automation
  • Campaign, educational, and event content
04

Marketing Systems

Connecting campaigns, websites, attribution, and content workflows into one coherent system — lightweight analytics that link activity to behaviour without overcomplicating the stack.

What that looks like

  • Campaign attribution & query-parameter capture
  • Session and persistent user IDs
  • Shortlinks and regional landing pages
  • Event logging to Cloudflare D1 / tracking APIs
05

Workflow Automation

Noticing friction and turning it into a system-design problem — hiding technical complexity behind clean interfaces, reusable templates, and automation.

What that looks like

  • Simple launchers over complex builds
  • Reusable templates and structured content
  • Automation of repetitive production tasks
  • Internal dashboards and request systems

✳Case-study themes

Public-safe framings
C-01

Region-aware web routing

Cloudflare Workers routing users by location while preserving clean URLs and centralised infrastructure for region-specific experiences.

Cloudflare WorkersEdge routingDNS
C-02

Marketing attribution pipeline

Capturing campaign parameters, session and user IDs, referrer data, and analytics cookies, then sending structured events to an API and database.

AttributionCloudflare D1Analytics
C-03

CMS-backed website system

Structured content and webhooks powering a Next.js site with editable content and cache revalidation — no code required to publish.

Notion CMSNext.jsWebhooks
C-04

Internal ops dashboard

Simplifying complex internal training and marketing processes through one clean web interface for non-technical staff.

Internal toolsDashboardsUX
C-05

Motion workflow automation

Reducing repetitive work in Premiere Pro and After Effects through templates, expressions, and automated asset workflows.

After EffectsTemplatesAutomation
C-06

Campaign & expo collateral

Translating strategic positioning into EDMs, visual assets, landing pages, and trackable campaign infrastructure.

EDMLanding pagesCampaigns

⌘Stack

Tools of the trade
Next.jsReactTypeScriptNode.jsTailwind CSSshadcn/uiCloudflare WorkersCloudflare D1Cloudflare R2VercelNotionAirtablePremiere ProAfter EffectsGitHub Actions
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