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◆ File 002 — ProfileSydney, Australia · GMT+10

Profile

I build creative and technical systems — websites, tools, videos, automations, and workflows — that help teams turn complex ideas into clear, usable digital experiences.

ABiography

Name
Matt Scullino
Based
Sydney, Australia
Roles
Lead Developer, Creative Technologist, Video Producer, Creative Director
Status
Available for work

Matt Scullino is a Sydney-based Lead Developer and Creative Technologist working across web development, video production, creative direction, and digital systems. His work combines practical software engineering with a strong background in content production, brand communication, and visual storytelling.

Across roles in education, creative production, agency work, and internal digital transformation, Matt has developed a broad skill set spanning Next.js, React, Cloudflare, analytics infrastructure, automation, video editing, motion graphics, campaign production, and user-facing digital tools.

He is especially interested in building systems that make complex work easier for teams: clean interfaces, efficient workflows, reusable templates, marketing infrastructure, content pipelines, and tools that hide technical complexity from end users.

His work is defined by a hybrid approach: strategic enough to understand the communication goal, technical enough to build the system, and creative enough to shape the experience.

BApproach

How the work gets made
01

Practical

Builds real things over abstract planning.

02

Iterative

Make, test, adjust, improve — in fast cycles.

03

Systems-minded

Looks for the structure behind repeated problems.

04

Detail-oriented

Notices when systems are imprecise.

05

Tool-building

Owns and customises rather than adapts.

06

User-focused

Hides complexity from whoever uses the thing.

07

Root-cause driven

Asks why, not just how to patch it.

CSkills Inventory

By category

01Creative & Production

  • Video production
  • Creative direction
  • Editing
  • Producing
  • Motion graphics
  • Content strategy
  • Campaign production
  • Brand storytelling
  • Live & event content

02Web & Software

  • React
  • Next.js
  • TypeScript
  • Node.js
  • API design
  • SSR / SSG
  • Tailwind CSS
  • shadcn/ui
  • Notion API
  • Airtable
  • GitHub Actions

03Infrastructure

  • Cloudflare Workers
  • Cloudflare D1
  • Cloudflare R2
  • Vercel
  • Vercel Blob
  • DNS & routing
  • Webhooks
  • Cache revalidation
  • CI/CD

04Analytics & Marketing

  • Campaign attribution
  • Shortlinks
  • Query-param tracking
  • Session & user IDs
  • Microsoft Clarity
  • Event logging
  • Landing page infra
  • Regional routing
→ Continue

See the capability index

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