C-01
Region-aware web routing
Cloudflare Workers routing users by location while preserving clean URLs and centralised infrastructure for region-specific experiences.
Cloudflare WorkersEdge routingDNS
◆ File 001 — Operator ProfileSydney, Australia · GMT+10
Building the systemsbehind bettercreative work.
Matt Scullino/
Sydney-based Lead Developer and Creative Technologist with a background in video production, creative direction, and digital strategy. I build practical creative systems — from campaigns, content, and motion assets to web platforms, automation, analytics pipelines, and internal tools.
MS
- Name
- Matt Scullino
- Based
- Sydney, Australia
- Discipline
- Lead Dev · Creative Tech
- Focus
- Web · Video · Automation
- Status
- Available for work
Specimen sheetrev. 2026
Creative TechnologyWeb PlatformsVideo & MotionAutomationMarketing SystemsInternal ToolsContent InfrastructureWorkflow DesignAttributionNext.jsCloudflareMotion GraphicsCreative TechnologyWeb PlatformsVideo & MotionAutomationMarketing SystemsInternal ToolsContent InfrastructureWorkflow DesignAttributionNext.jsCloudflareMotion Graphics
01Operating Areas
Five disciplines — one operator02Selected Work
Case-study themesC-02
Marketing attribution pipeline
Capturing campaign parameters, session and user IDs, referrer data, and analytics cookies, then sending structured events to an API and database.
AttributionCloudflare D1Analytics
C-03
CMS-backed website system
Structured content and webhooks powering a Next.js site with editable content and cache revalidation — no code required to publish.
Notion CMSNext.jsWebhooks
C-04
Internal ops dashboard
Simplifying complex internal training and marketing processes through one clean web interface for non-technical staff.
Internal toolsDashboardsUX
C-05
Motion workflow automation
Reducing repetitive work in Premiere Pro and After Effects through templates, expressions, and automated asset workflows.
After EffectsTemplatesAutomation
C-06
Campaign & expo collateral
Translating strategic positioning into EDMs, visual assets, landing pages, and trackable campaign infrastructure.
EDMLanding pagesCampaigns
03 Differentiators
Why the hybrid profile works
Strategist enough to understand the goal, technical enough to build the system, creative enough to shape the experience.
01
Strategy, production & implementation
Many people can plan, produce, or code. The value is doing all three — and connecting them.
02
Grounded in real creative workflows
Technical ideas grounded in the lived reality of producing content, assets, deadlines, and campaigns.
03
Built for non-technical users
Tools that feel simple to the person using them, even when the underlying system is complex.
04
Thinks in systems
Not just the immediate output — the reusable structure behind the work.
05
Comfortable in ambiguity
Well suited where the role isn't neatly defined: part creative, part developer, part strategist, part ops.
04 Working Style
I build creative and technical systems — websites, tools, videos, automations, and workflows — that help teams turn complex ideas into clear, usable digital experiences.
Practical
Builds real things over abstract planning.
Iterative
Make, test, adjust, improve — in fast cycles.
Systems-minded
Looks for the structure behind repeated problems.
Detail-oriented
Notices when systems are imprecise.
Tool-building
Owns and customises rather than adapts.
User-focused
Hides complexity from whoever uses the thing.
Root-cause driven
Asks why, not just how to patch it.
05Open for
Engagements where creative judgement and technical execution overlap.
Best-fit audiences
- 01Creative agencies needing technical depth
- 02Marketing teams needing web & automation systems
- 03Education & training organisations
- 04Startups needing hybrid creative + technical execution
- 05Content-heavy organisations
- 06Teams with messy internal workflows
- 07Founders who need someone who can build and communicate